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It is as important to do as thorough a job in understanding the marketing requirements of your book as it is to research your content. Don’t be off put by what we advise – if your marketing groundwork is done thoroughly, you are giving the publisher fewer reasons to say no. It’s a lot like writing a college assignment; you can put your heart, soul and mind into what you think is the pinnacle of your academic achievement, only to be bettered by the student who mapped out all the criteria and elements the assessor was looking for.
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Resources for Authors 
